In today's competitive insurance marketplace, small agencies must find ways to compete with sites offering online quotes if they're going to survive. If you run a local insurance agency, competing with sites that can provide quotes in minutes might seem like a daunting task. By having your insurance brokers specialize in different types of insurance, though, you can provide a higher quality of service and set your agency apart from the many online sites.
Specialized Insurance Brokers Serve Customers Better
Your agency's customers purchase insurance through you, because they appreciate the level of service that your insurance brokers provide. They like knowing that someone is there to answer their questions and help them make significant decisions. They're willing to sacrifice a little convenience for personal assistance with their insurance policies.
Asking each of your insurance brokers to specialize in a particular area of insurance will increase how well they're able to serve your customers. When their particular clients have a question in their area of expertise, they'll be able to quickly and confidently answer it. Any involved questions that lie outside their area of focus can be referred to another broker in your agency who specializes in that particular area.
As long as customers know they'll quickly receive answers to even their most advanced questions, they'll keep coming back to your agency. Your insurance brokers are setting you apart by providing more help than can easily be found through an online search.
There are Many Areas to Specialize In
Each insurance broker should pick one area to specialize in, but you should make sure all the types of insurance that your agency offers are covered by at least one broker. The primary types of insurance that you offer should obviously be well covered by at least one broker, but secondary insurances, ones that your agency only occasionally sells, should also be studied by someone. Customers may have questions regarding any of the types of insurance that they purchase from your agency.
You can help your insurance brokers specialize in an area by:
- sending them to nearby seminars
- purchasing books for them to read
- paying the tuition for online classes
If you're looking for ways to make your small insurance agency stand out in a large industry, have each of your brokers specialize in a specific type of insurance. Together, they'll form a web of in-depth knowledge that customers will appreciate. Not only will your current customers continue coming to your agency for help with their insurance needs, but they may even refer new clients to you. A little focused knowledge could help your agency grow, despite how competitive the insurance industry is.Share